How to Use Facebook for Business. Web marketing academy monthly digital marketing workshop series, OME Community Meetup, Christ University, Bangalore brought to you by Web Marketing Academy:http://www.webmarketingacademy.in/
Facebook is changing the way we do business. Come join August 24th 2pm to discover how we used Facebook to promote, market your business.
You will discover:
- Case study – How to use Facebook for a new product launch
- How to use Facebook advertisement
- All about Facebook marketing
- Why should you use Facebook ads for your business
- Types of Facebook ads and what works well
- How to increase your fan base using Facebook ads
- Why images & video content works
- Facebook ads best practices & guidelines
- Understanding sponsored post, promoted posts, news feed ads
- 10 hot tips that works for any product launch
- Targeting audience the right way
- Different types of bidding
- When to choose CPC/CPM
- Advantages and how to use Facebook power editor
- Facebook metric, insight and new reporting interface. How to get actionable insights
- Discussion on Facebook CTR, Social clicks,
You will walk away with more than 20 Facebook marketing tips that you can implement for your company/business.
Click here for the full event details
OME March 2014 Workshop Series – Email for Business
OME Community Workshop series in Christ University brought to you by Web Marketing Academy:http://www.webmarketingacademy.in/
You will discover :
- How to use Email for Business
- Why Email Marketing ?
- Email Marketing best practices
- Email for B2B, B2C & Startups
- Case studies
- Tools & Tips to optimize your email campaigns
- How to promote/market your business
- How to Build an email list
You will walk away with more than 20 Email marketing tips that you can implement for your company/business.
Click here for the full event details
A Free Guide to find the Best Digital Marketing training institute With so many digital marketing institutes in every corner, especially in Bangalore, are promising Guaranteed 100% Placements, Free tools worth Rs 75,000, Become Master in 2 months. You know its not that easy, digital marketing just like any other marketing takes time, hard work, dedication and a lot of patience to even get started. But the challenge is finding the right Digital marketing training institute! The question is how to find the right Digital Marketing training institute? Well, the answer is Research, References, Reviews & Ratings and various other factors: Start here & prep yourself How to find the right digital marketing training institute in Bangalore? 1. List down your career objective, why you want to do this course? what would you like to achieve? Example- Confidence, Interacting with an agency, Should be able to clear interviews, move up the career path 2. Would you prefer online or offline? Your work, life schedule and time you can allocate, weekend, weekdays, flexibility at work/home. List down how much time you can dedicate 3. Distance travel time, how much time you are ready to travel. consider traffic and realistic distance and the commitment 4. Would you like to get trained from the ground up? Basic, advanced or both. List them down 5. Any specific topic you like to be focused on 6. Budget – how much of funds you can allocate to invest in yourself. Everything comes with a cost, A decent course from decent training institutes costs anywhere from Rs 25,000 to 3 Lacs. Please Do NOT take up any cheap course, we have had students take up that course and come to us for practical knowledge. 7. Budget if the course fee is 1 Lac, consider these expenses too, travel, get together, dining. Keep an additional 50,000. Keep in mind this is an investment for your future career, plan ahead and investment should yield you returns down the lane 8. Support from family, spouse, friends – (This will take you a long way) 9. The method of learning. Are you open to learning? 10. Open-mindedness is the key. When it comes to learning the more open and less ego the more you will learn. 11. Questions to ask the counselor. 12. How many students in a batch, when is the next batch starting, any qualification, formalities to register, documents required to join What to Look for to find the right digital marketing training institute? Word of mouth Students reviews/ Students feedback – Can you get phone number of alumni What kind of profile are the alumni into after completion of the course? Do the alumni and students stay current for example Live videos, LinkedIn Profiles What they share in their personal social media profiles How is the Institute website, Social media presence latest Facebook update, do they educate everyone too or just their students Review of faculties. Background of the faculties. Look for their profiles in LinkedIn, Quora and other channels Blog – When was their recent blog post. Is it useful or they are writing for the sake of writing Flexibility – If you missed any classes how are they going to help you catch up? Teaching...
How to Use Facebook for Business. Web marketing academy monthly digital marketing workshop series, OME Community Meetup, Christ University, Bangalore brought to you by Web Marketing Academy:https://www.webmarketingacademy.in/ Web Marketing Academy is Rated the Best Digital Marketing Training Institute in Bangalore: https://webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore Facebook is changing the way we do business. Come join August 24th 2pm to discover how we used Facebook to promote, market your...
email for Business
Digital Marketing for Startups Web Marketing for Start Ups: OME Meetup Workshops series on SEO, Content Generation, Social media, Internet Ads for Start ups. What should Startups and Entrepreneurs focus on today. Online marketing business strategy. Learn how your Internet Marketing, Social Media strategies influence and affect your business strategy. Get advice from Industry Thought leaders on Search Engine Optimization, Content Generation for your website, Social media marketing, PPC, Google Adwords, Social Advertisement and most importantly what should you as a start up focus on. Should you focus on Social Ads or Search Engine Optimization, Social Media, Email Marketing or PPC ? We will find out. If you have a website and like to share we will use your website and Business as a Case Study, Our Experts and audience would love that. When : May 28th 2011. 2:00 PM – 6 :00 PM Where: Christ University, Kormanagala near Dairy Circle Cost : Rs 200 A small fee to cover the Expenses. Contact : Suresh Babu @ 9731388721 for more information. Contact Info: Suresh Babu, Co- Founder, OME Community Email: email@example.com http://in.linkedin.com/in/seosuresh Twitter: @seobangalore Phone: 9731388721 Web Marketing Academy- SEO, SEM, Social Media Training in Bangalore: https://www.webmarketingacademy.in/ Web Marketing Academy: Rated one of Best Digital Marketing Training Institute in Bangalore: https://webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore https://www.webmarketingacademy.in/ The Premier Web Marketing Training Institute offering Weekend Courses in SEO, PPC, Web Marketing Management. Our Media Partners Visibility Magazine: http://www.visibilitymagazine.com/ Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism. Topseos.com : http://www.topseos.com/ The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best. Best Web Design Agencies: http://www.bestwebdesignagencies.com/ Best Web Design Agencies is the independent authority on web design agencies located in the United States. We are dedicated to finding the best agencies when being compared to all of those in the United States to give customers the best possible service available. This includes different types of web design agencies including flash and ecommerce design. Our website provides access to our independent rankings, the directory service, latest media and job openings for the best web design agencies in the United...
Video Marketing- How to Use Video for your Businesses? Video Marketing for You, your Brand, Your Business When : June 25th 2011. 2:00 pm – 6 :00 pm, Christ University Minutes of Meeting: “Will it blend videos”-iPad, Nike, etc. by Blendtech case study You don’t need to have a video camera Several other options are available in the form of PPTs, Images and even music as tools Why video marketing? Astounding stats of video marketing [48 hours of video uploaded every minute] Video marketing and SERP, universal search results No need to go to YouTube[ the second largest search engine in the world to get video results; Google searches will pull up results from You Tube if the search is relevant The procedure How to get started- screen casts, powerpoints, Pic screen shots [ Camtasia, Snippy, Skitch, Jing]; Jing demonstrated- small recording done live Type of videos that can be created for branding About us Testimonials Your store New product launch Events Success stories Case studies How to Videos Advantage of Video Marketing for leads Newsletters Success stories Case studies How to Videos How to get your videos on the web Search engines Social media Websites Related Videos [You tube] Google places/maps:a short explanation Dove real beauty- example SEO for videos Basic SEO. Having keywords in title, description Use of keywords Tagging & categorizing them Distribution Measurements of Insights/Analytics Practical hands on to how to get started on Video marketing: The procedure: 1. Sign in /register with You Tube 2. Go to upload video 3. Chose public/private/unlisted as per requirement 4. Upload the video from the computer 5. Select other options as per the category of video 6. Select keywords (Tags) for the video that could popularize it 7. Description could have your website & a short description of the event with relevant keywords 8. Tags select themselves according to keywords in the description; the more keywords in the description, the more the tags 9. Category is also important. Submit to the right category 10. Select “creative commons” if Video could be shared with others or reused 11. Chose date & time & location for the video [for recency]; this can’t be modified later 12. Select the kind of responses allowed 13. Select embedding by public 14. Annotations help choose bubbles; time frame & links; captions & subtitles could be added as per requiremnent 15. Audio tracks could be added; Caption track could be added for certain languages 16. Audio swapping possible Insights for YouTube: Attention can be measured on how audiences are watching your video (approx) Target audience’s location can also be tracked Demographics; subscriptions Entire report can be downloaded Get answers and advice for FREE from our experts. Post your questions and get answers from Industry thought leaders: http://on.fb.me/mLJ8BO Click Here to Subscribe to our newsletter and we will keep you upto date Contact Info: Suresh Babu, Co- Founder, OME Community Email: firstname.lastname@example.org http://in.linkedin.com/in/seosuresh Twitter: @seobangalore Phone: 9731388721 We thank: Christ University, Prof Kshetragna, Rajas Thanaker, MBA students for all facilities and hospitality.Members of OME CommunityBrought to you by: Web Marketing Academy- SEO, SEM, Social Media Training in Bangalore: http://www.webmarketingacademy.in/ The Premier...
What is Bounce rate in Google Analytics?- Discussions and Minutes of Meeting: August 28th 2011 Introduction to OME- By Swati and Rajesh Introduction of Members and Attendees Pictures of the OME Community August 28, 2011 Meet-up Expectations and Experiences of attendees from the OME Community Meet-up: · Practical ideas that one can relate to · Extensive sharing of information · Passion to learn Online Marketing · Sharing of new ideas and technology freely · Discussion on the current scenario in ‘Online Marketing’ and the best industry practices in this sphere · No spamming and promotional messages on any Social Media platform Ranjan Jena addresses the following topics on “Bounce Rate”: What is bounce rate? A visitor comes to a website through a search engine and exits the website within a few seconds without going to the next page. Types of bounce rate Definitions of Bounce Rate Suggested read by the Father of Analytics: Mr.Avinash Kaushik (Book: Web Analytics 2.0 or visit kaushik.net) What does Bounce rate tell you about your page? How does bounce rate work? Are key words relevant to the landing page? Is the navigation wrong? Is there no call to action- How clear is the call to action? Relevance in terms of content How to measure the bounce rate? Really hard to get a bounce rate less than 20% and more than 35% is cause of concern; 50% above is worry Average time on site; Average visits per page ; UTMA, UTMB Reasons for high bounce rate: Misleading keywords Poor design that causes confusion Pop-ups/ads Distractions High Page load time Content not updated/ timely updation [small things matter] Distracting Images How to reduce the bounce rate? Focus on important content Prevent wasting money Find out what is wrong: content, call to action Blogs are an exception to all bounce rate metrics All that bounces is not bad in all the cases like these: Links to external sites (for affiliates; news site Online Ads Destination pages Examples of the above shown Bounce rate shown on Google Analytics: Focus on Web Marketing Academy.in Why is the bounce rate higher during weekends ? Possible reasons discussed Creating customer reports to study the reasons Question and Answers Session (Q & A) Q: If I put all my information in one page and the reader only stays for one hour and leaves, is it bounce? A: No Q: Does bounce rate define the amount of time spent? A. Q: How do you decide time, when Google can’t decide on how long you stayed on that page unless you click next? A: Cookies take care of that. Google has fixed parameters, visit sessions (30 min), revisits. It takes more than 24 hours to record Q: What if my site is a blog? How can you take in account the bounce of one hour? A: Analytics metrics differs from type of website. Blogs take more than 60% (which is excellent for blogs), for corporate websites 30-40% bounce rate is great Q: There is a difference between people who come through organic search, PPC, landing pages ? A: Depends on the product, type of website, type of business or industry sector- it is different how Google Analytics takes it and...