Bounce Rate in Google Analytics, August 2011

Bounce Rate in Google Analytics, August 2011

What is Bounce rate in Google Analytics?- Discussions  and Minutes of Meeting: August 28th 2011      

 

  1. Introduction  to OME- By  Swati and Rajesh
  2.  Introduction of Members and Attendees

 

Pictures of the OME Community August 28, 2011 Meet-up

 

Swati Swayamprava  Suresh Babu with Vijay Ram

OME Community August 2011 Meetup  OME Community August 2011 Meetup

 

Expectations and Experiences of attendees from the OME Community Meet-up:

·         Practical ideas that one can relate to
·         Extensive sharing of information
·         Passion to learn Online Marketing
·         Sharing of  new ideas and technology freely
·         Discussion on the current scenario in ‘Online Marketing’ and the  best industry practices in this sphere
·         No spamming  and promotional messages on any Social Media platform

Ranjan Jena addresses the following topics on “Bounce Rate”:

  • What is bounce rate?
    • A visitor comes to a website through a search engine and exits the website within a few seconds without going to the next page.
  • Types of bounce rate
  • Definitions of Bounce Rate
  • Suggested read  by the Father of Analytics: Mr.Avinash Kaushik (Book: Web Analytics 2.0 or visit kaushik.net)
  • What does Bounce rate tell you about your page?
  • How does bounce rate work?
  • Are key words relevant to the landing page?
  • Is the navigation wrong?
  • Is there no call to action- How clear is the call to action?
  • Relevance in terms  of content
  • How to measure the bounce rate?
    • Really hard to get a bounce rate less than 20%  and more than 35% is cause of concern; 50% above is worry
    • Average time on site; Average visits per page ; UTMA, UTMB
  • Reasons for high bounce rate:
    • Misleading keywords
    • Poor design that causes confusion
    •  Pop-ups/ads
    • Distractions
    • High Page load time
    • Content not updated/ timely updation [small things matter]
    • Distracting Images
  • How to reduce the bounce rate?
    • Focus on important content
    • Prevent wasting money
    • Find out what is wrong: content, call to action
  • Blogs are an exception to all bounce rate metrics
  • All that bounces is not bad in all the cases like these:
    • Links to external sites (for affiliates; news site
    • Online Ads
    • Destination pages
  • Examples of the above shown
  • Bounce rate shown on Google Analytics: Focus on Web Marketing Academy.in
  • Why is the bounce rate higher during weekends ? Possible reasons discussed
  • Creating customer reports to study the reasons

Question and  Answers Session (Q & A)

Q: If I put all my information in one page and the reader only stays for one hour and leaves, is it bounce?

A: No

Q: Does bounce rate define the amount of time spent?

A.

Q: How do you decide time, when Google can’t decide on how long you stayed on that page unless you click next?

A: Cookies take care of that. Google has fixed parameters, visit sessions (30 min), revisits. It takes more than 24 hours to record

Q: What if my site is a blog? How can you take in account the bounce of one  hour?

A: Analytics metrics differs from type of website. Blogs take more than 60% (which is excellent for blogs), for corporate websites 30-40%  bounce rate is great

Q: There is a difference between people who come through organic search, PPC, landing pages ?

A: Depends on the  product, type of website, type of business or industry sector- it is different how Google Analytics takes it and  what the actual scenario is

Q: Average  time spent on a landing/web page?

A: Six  seconds

Q: Is  it possible to track Google Analytics for my FB page?

A: Yes

Q: Can you explain the different percentages of bounce? What percentage  is ideal?

A: Differs as per industry and individual perception. Anything less than 50 % is good. If you have a bounce rate of more than 70 % then there is something wrong with your website, content, usability. Bounce rate has a calculation: [Total no. of views by total number of visits]

Q: What if there is a call to action? How can such bounce rate be calculated in such cases?

A: Goals are defined. The tools are in page analytics and click rate do show a  heat map

Q: We cannot calculate bounce rate, Google does. What can we conclude from this- how does Google define it?

A: Omniture can help calculate as you actually define the bounce rate. Google defines a particular time period and  calculates the bounce rate. Depends on the objective of the website

Q: How will you come to know if the visitor went from your site to an external link? Unless it is an internal link, it will not be calculated.

A: I will link to sister sites or related blogs of my own or to  heat maps and click tale tools

Q: Will I get more traffic if my website is hosted in your own domain or on blogspot? How will it get indexed faster?

A: Blogger/Wordpress  are easily crawled, Feed burner, RSS  can be added.  Identi.ca is a tool that helps index the site faster. A website could use a sitemap, Google’s caffeine update also helps

Q: What is in-page analytics?

A: It shows behavioral patterns of visitors, clicks, navigation. It shows your website, how many visitors clicked on which link

Q: Is in page analytics possible for my blog?

A: Yes. A code needs to be copy pasted for achieving it

Q: What is the difference between clicks, visits and impressions?

A. Clicks are the visitors who come to your website and clicked on a link. Visits are the number of people or bots visiting a website. Impressions are people who saw the website but didn’t click on your website

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