What is Bounce rate in Google Analytics?- Discussions and Minutes of Meeting: August 28th 2011
- Introduction to OME- By Swati and Rajesh
- Introduction of Members and Attendees
Pictures of the OME Community August 28, 2011 Meet-up
Expectations and Experiences of attendees from the OME Community Meet-up:
· Practical ideas that one can relate to
· Extensive sharing of information
· Passion to learn Online Marketing
· Sharing of new ideas and technology freely
· Discussion on the current scenario in ‘Online Marketing’ and the best industry practices in this sphere
· No spamming and promotional messages on any Social Media platform
Ranjan Jena addresses the following topics on “Bounce Rate”:
- What is bounce rate?
- A visitor comes to a website through a search engine and exits the website within a few seconds without going to the next page.
- Types of bounce rate
- Definitions of Bounce Rate
- Suggested read by the Father of Analytics: Mr.Avinash Kaushik (Book: Web Analytics 2.0 or visit kaushik.net)
- What does Bounce rate tell you about your page?
- How does bounce rate work?
- Are key words relevant to the landing page?
- Is the navigation wrong?
- Is there no call to action- How clear is the call to action?
- Relevance in terms of content
- How to measure the bounce rate?
- Really hard to get a bounce rate less than 20% and more than 35% is cause of concern; 50% above is worry
- Average time on site; Average visits per page ; UTMA, UTMB
- Reasons for high bounce rate:
- Misleading keywords
- Poor design that causes confusion
- High Page load time
- Content not updated/ timely updation [small things matter]
- Distracting Images
- How to reduce the bounce rate?
- Focus on important content
- Prevent wasting money
- Find out what is wrong: content, call to action
- Blogs are an exception to all bounce rate metrics
- All that bounces is not bad in all the cases like these:
- Links to external sites (for affiliates; news site
- Online Ads
- Destination pages
- Examples of the above shown
- Bounce rate shown on Google Analytics: Focus on Web Marketing Academy.in
- Why is the bounce rate higher during weekends ? Possible reasons discussed
- Creating customer reports to study the reasons
Question and Answers Session (Q & A)
Q: If I put all my information in one page and the reader only stays for one hour and leaves, is it bounce?
Q: Does bounce rate define the amount of time spent?
Q: How do you decide time, when Google can’t decide on how long you stayed on that page unless you click next?
A: Cookies take care of that. Google has fixed parameters, visit sessions (30 min), revisits. It takes more than 24 hours to record
Q: What if my site is a blog? How can you take in account the bounce of one hour?
A: Analytics metrics differs from type of website. Blogs take more than 60% (which is excellent for blogs), for corporate websites 30-40% bounce rate is great
Q: There is a difference between people who come through organic search, PPC, landing pages ?
A: Depends on the product, type of website, type of business or industry sector- it is different how Google Analytics takes it and what the actual scenario is
Q: Average time spent on a landing/web page?
A: Six seconds
Q: Is it possible to track Google Analytics for my FB page?
Q: Can you explain the different percentages of bounce? What percentage is ideal?
A: Differs as per industry and individual perception. Anything less than 50 % is good. If you have a bounce rate of more than 70 % then there is something wrong with your website, content, usability. Bounce rate has a calculation: [Total no. of views by total number of visits]
Q: What if there is a call to action? How can such bounce rate be calculated in such cases?
A: Goals are defined. The tools are in page analytics and click rate do show a heat map
Q: We cannot calculate bounce rate, Google does. What can we conclude from this- how does Google define it?
A: Omniture can help calculate as you actually define the bounce rate. Google defines a particular time period and calculates the bounce rate. Depends on the objective of the website
Q: How will you come to know if the visitor went from your site to an external link? Unless it is an internal link, it will not be calculated.
A: I will link to sister sites or related blogs of my own or to heat maps and click tale tools
Q: Will I get more traffic if my website is hosted in your own domain or on blogspot? How will it get indexed faster?
A: Blogger/Wordpress are easily crawled, Feed burner, RSS can be added. Identi.ca is a tool that helps index the site faster. A website could use a sitemap, Google’s caffeine update also helps
Q: What is in-page analytics?
A: It shows behavioral patterns of visitors, clicks, navigation. It shows your website, how many visitors clicked on which link
Q: Is in page analytics possible for my blog?
A: Yes. A code needs to be copy pasted for achieving it
Q: What is the difference between clicks, visits and impressions?
A. Clicks are the visitors who come to your website and clicked on a link. Visits are the number of people or bots visiting a website. Impressions are people who saw the website but didn’t click on your website